Be the local provider families are introduced to in your city.
Wayfinder helps Utah families understand their options and compare real local prices. One funeral or cremation provider per city can partner with us, and it is always disclosed.
Start a conversation
What a partnership is
- A clearly labeled introduction to your business in one city, alongside the honest comparison.
- Calls and inquiries from families in that city, sent to you.
- A flat monthly arrangement you can plan around.
What it is not
- Not a paid ranking. Providers are listed alphabetically, and that never changes.
- Not control over our content. Partners can’t edit or buy changes to a comparison.
- Not a hidden arrangement. Every partnership is disclosed on the page where it appears.
What families see
On the city page, a partner appears in a separate, clearly marked placement, labeled as a Wayfinder partner. It sits apart from the price comparison, which stays alphabetical and identical for every provider.
In the Wayfinder Plan, when your services fit what a family is looking for, your listing may be shown first, always labeled “Sponsored.” The other providers the Plan shows are chosen by published rules, never by payment.
Families can call or send an inquiry to the partner directly from that placement.
How it works
Choose a city
Tell us which city you serve. Each city has one partner.
Agree on terms
We talk through a flat monthly arrangement and put it in writing.
We set it up
Once you sign, we create a dedicated phone number that forwards to the number you choose, plus a contact form.
Monthly report
Each month you see how many calls and inquiries came through.
Where we are
- Salt Lake City
- Sandy
- Riverton
- Murray
Wayfinder starts with these four Salt Lake County cities. We’re looking for founding partners who want to help shape it from the start.
Terms
A flat monthly fee per city. It’s the same amount each month, so it’s easy to plan for. There’s no long-term contract: the arrangement is month to month. We’ll share the details in conversation.
Our commitments to families
Alphabetical, always
Partnership never changes where a provider appears in the comparison.
One partner per city
Families see one clearly labeled partner, never a crowd of ads.
Disclosed
Every partnership is stated plainly on the page where it appears.
Common questions
Which cities are available?
Salt Lake City, Sandy, Riverton and Murray at launch, with more Wasatch Front cities to follow. Tell us which one you serve.
What does it cost?
It’s a flat monthly fee per city. Get in touch and we’ll share the details.
Is there a contract?
No long-term commitment. The arrangement is month to month.
How will I know it’s working?
We send a monthly report of the calls and inquiries that came through your placement.
Interested in your city?
Send us a note with your business name and the city you serve. We’ll reply with the details.
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